Yonex in Seventeen
You can say all you want about your sporting equipment, but when you had endorsers like Billie Jean King and Martina Navratilova, that just about said it all.

In those days the current CEO of Yonex, Kosaku (Ben) Yoneyama was stringing rackets in the warehouse of their American distributor, U.S.Sports.

Yonex in Seventeen magazine writer:
Roger Hawkins

art director:
Roger Hawkins

photographer:
Roger Hawkins