Direct mail requires the strategic acumen of a chess master. Each play presents a moving target. What worked today may not work tomorrow. With older tracking techniques, data collection could take weeks and months to compile. It was hard to tailor a direct response program in real time.
With today's computerized techniques, it is possible to move with the market and gather information in real time, and make meaningful decisions in time to act profitably.
copy writer:
art director:
illustrator:
Roger Hawkins
Roger Hawkins
Roger Hawkins
